Lincoln Center Kiosks

Lincoln Center | Kiosks

  • diller scofidio + renfro
  • Pentagram
  • Imaginary Forces
  • Core Industries

Each firm played a creative role in shaping the new David Rubenstein Atrium at Lincoln Center.

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Case Study

Lincoln Center | Kiosks

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Challenge

Lincoln Center asked us to create the user interface for a set of information kiosks at the brand new David Rubenstein Atrium. These kiosks are part of a $16 million renovation project that includes several new interactive components across the campus. We were honored to be among world-class creative firms Pentagram, Imaginary Forces and diller scofidio+renfro, who contributed to the project.

Solution

We began the project with information architecture and interaction design. During this process we considered how the public would interact and find content quickly and simply.

Our next step involved a comprehensive survey of the visual elements in the new atrium. diller scofidio+renfro’s re-imagining of Alice Tully Hall involved a dramatic back cut in the building’s exterior corner facing Broadway. We reiterated that visual cue for our kiosk’s navigation system.

Above the kiosks hangs a felt drawing by artist Claudy Jongstra that includes a bold orange-yellow color. We adopted this as our dominant color, and highlighted with a warm red action color developed by Pentagram and used across the campus signage.

Outcome

The kiosk design is bold and graphic, and is a major step forward in the visual identity for Lincoln Center. We continue to hear praise for our interface from constituents and visitors alike.

 

 

 

 

 

 

 

 

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Services:

  • information architecture
  • design
  • flash

Pre-visualization during construction

Main page: Today at Lincoln Center

Alice Tully Hall

Felt artwork above kiosks

Greenpeace C.R.O.C.

Greenpeace | C.R.O.C.

This viral campaign calls into question the logic behind selling carbon offset credits to polluting corporations. By making fun of this serious topic, we aim to raise awareness and promote action.

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Case Study

Greenpeace | C.R.O.C.

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Challenge

Leading up to the climate conference in Copenhagen, Greenpeace wanted to highlight the awkward concept of allowing companies to “offshore” their carbon responsibilities to less developed nations. Through the REDD Program (Reducing Emissions from Deforestation and Degradation in Developing Countries Programme), corporations can purchase their way to continuing to pollute. The goal of the project was to raise awareness with the general public and put pressure on elected officials to make strong commitments at Copenhagen.

Solution

Greenpeace's stance on REDD is highly technical, and specific to the current proposals. However, the basic concept that corporations can continue polluting by paying a carbon penalty is something everyone can understand.

With the help of Greenpeace’s ad agency, we set about creating a fake lobbying group site: the Carbon Regulatory Offset Committee (“C.R.O.C.” for short). The C.R.O.C. site is a humorous and viral way to attract attention, and email signups. The tone of voice of C.R.O.C. is similar to a lobbying group that begrudgingly posts a website (and purposely looks lo-fi and 10 years old).

The design of the site was a real stretch for us: we broke every rule in the book. We took reference cues from law firms in the midwest and get-rich-quick websites. Typography that crashes into the edge of buttons, beveled buttons, and subtle humor (it's always 112˚ for example) carry the theme.

We leveraged Google Voice to act like the actual message service for the agency (“the crocline”), and some hilarious messages have been collected.

The site also features a highly viral “Earned Devastation Calculator” where you can see how much environmental damage you're entitled to.

In addition to the website, we supported the campaign via banner ads, Facebook ads, a Twitter campaign, and a Facebook page.

Outcome

Greenpeace is very happy with the results, and the project has exceeded their email signup goals.

 

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Services:

  • information architecture
  • design
  • flash

Earned devastation calculator

“Crocline” based on Google Voice

Live Earth Run For Water

LiveEarth | Run For Water

Live Earth wanted to stage an event in every country in the world. We helped build a portal site translated into 9 language with geo-targeted content to help them make it a reality.

Aig

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Case Study

LiveEarth | Run For Water 2010

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Challenge

Live Earth is built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world to action. Their concert, “Live Earth: the Concerts for a Climate in Crisis” is reported to be the “most watched online entertainment event ever”, being broadcast in 132 countries with almost 2 billion media impressions. For 2010 their ambitions are even higher: an event in every country in the world to raise awareness around clean drinking water.

Solution

Since the 2010 Run for Water campaign is a truly global event, the new website is the nexus of information sharing and a starting point for thousands of grassroots efforts.

We recognized that a proper international site needed to be translatable into as many languages as possible. But the site also needed to be a living communication vehicle with daily updates. We chose to use Drupal as the backend for it's flexibility and strong internationalization support.

But a large international site runs the risk to showing too much information that's not relevant. So we leverage geolocation to tailor much of the site’s content.

We developed a custom Drupal module to drive the Run section. The site automatically zooms into the visitor’s location and shows events within 100 miles. However, we still wanted to highlight the global aspect of the campaign, so the map starts out showing the whole planet, and then zooms into place.

The design of the site itself speaks to the rock and roll heritage of Live Earth. We consciously stayed away from the colors blue and green, which we consider overused on eco-themed sites. Instead, we wanted to be more evocative with a dark palette and underwater streams of light.

Outcome

The 2010 Run for Water campaign has attracted world-wide attention. Thousands of official and grassroots events are popping up around the world and millions will learn about water issues in their area.

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Services:

  • information architecture
  • design
  • flash
  • drupal module development

Run page with geolocation

Full site translated into 9 languages

Mandela Day NYC2009

Mandela Day | NYC2009

An epic task: rally world-wide support for the first ever Mandela Day. See how we leveraged online, mobile, and viral techniques to create a groundswell of volunteer efforts around Nelson Mandela’s 91st birthday.

Effie Award 2009

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Case Study

Mandela Day | NYC2009

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Challenge

Core industries was approached by the Nelson Mandela Foundation, and advertising agency Gotham, to make Nelson Mandela’s birthday, July 18, into an international day devoted to service that celebrates each person's power to make an imprint.

Solution

To achieve these goals, Core Industries designed, developed and regularly updated a series of interactive experiences:

  • a website to match people with volunteer opportunities based on their interests
  • an interactive “hand wall” illustrating commitments. The wall lived both online and offline at Grand Central Terminal’s Vanderbilt Hall.
  • a mobile SMS campaign which allowed participants to share their commitment directly to the website.
  • a social media campaign using a blog, Twitter, Facebook, Vimeo, YouTube and Flickr to enable discourse, spread awareness, gain support and actively engage the audience with original text, photo and video content
  • a live, full-screen, multi-camera webstream of the July 18th concert
  • multi-concept banner ad campaign
  • a dynamic video where visitors can splice in a clip of themselves surrounded by stars like Clint Eastwood, Christie Turlington, and Robert De Niro to showcase their commitment to making a change, and then share it with their friends.

Outcome

Since 2009 represented the very first official “Mandela Day”, we measured everything to help build a strong case study for future sponsors and campaign efficiency. We did significant traffic pattern analysis and measurement using tools like Chartbeat, Quantcast, Google Analytics, Google Trends, Facebook, TwitterCounter, and MailChimp.

  • 100,000 unique visitors from around the world visited our site in the 2 months leading up to July 18th, 2009.
  • Oprah tweeted about our campaign.
  • 6,000 new Facebook fans.
  • Google pagerank went from non-existent (March 2009) to #1 within 3 months for “mandela day” keyword
  • Facebook/Twitter had significant impact on traffic to the site, especially towards the end of the campaign with exponential increase in fans/followers during last week of campaign
  • When polled, most visitors heard of Mandela Day through online channels of Facebook, email and/or Twitter
  • 50,000 online views of Mandela Day TV
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Services:

  • online strategy
  • information architecture
  • design
  • flash
  • blog writting
  • twitter campaign
  • email blasts
  • third party integration
  • viral video

Campaign Traffic Overview

Campaign Demographics

Facebook Statistics

Website traffic drivers

One Percent for the Planet

One Percent for the Planet

We positioned 1% as a positive way for companies to help the environment. But the solution runs more than skin deep: our backend tools help them run smoothly and continue to grow.

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Case Study

One Percent for the Planet | Website

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Challenge

1% for the Planet helps companies donate 1% of their yearly revenue to environmental non-profits. That’s a cheery, feel-good sort of business. Yet, before we started working with 1%, their site was ominous enough to frighten little children. And their old CMS was so discombobulated that even a genius-level data miner would get a headache trying to find, track and analyze basic information about members and donations.

Solution

Partnering with advertising agency Groundswell, we gave 1% a full-service overhaul that included: interactive strategy, design, copy writing, database development, flash, HTML / CSS development, SEO, hosting, internationalization, viral marketing, banner ads / banner serving, analytics, and business process automation.

Our new site is welcoming and conversational up front, powerful and streamlined in back. Now, kids of all ages and 1% smile gleefully.

Features:

  • Custom CRM (Customer Relationship Management) administration system helps 1% run like clockwork.
  • Viral video Hot Hot Santa to raise awareness and drive donations.
  • Search engine optimizations
  • Full site translated into French and Japanese.
  • Microsite to promote their new CD. Includes a real-time Twitter lifestream.

Outcome

The website and backend CRM systems have eliminated much tedious administrative work that was done previously by hand. 1% has seen strong growth averaging 10 new member companies per week (keep in mind that these companies are voluntarily donating 1% of their revenue!).

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Services:

  • online strategy
  • custom PHP development
  • internationalization
  • hosting
  • information architecture
  • design
  • flash

Robust administrative tools

Robust administrative tools

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We’re located in historic DUMBO, Brooklyn. Just one
stop away from Manhattan on the F, or A/C subways.

1.718.971.5027 x100

corey@core-industries.com

55 Washington Street, Suite 816 | Brooklyn, NY 11201

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