We're honored to have won an Effie for our work with the Nelson Mandela Foundation. See the project here.
Each firm played a creative role in shaping the new David Rubenstein Atrium at Lincoln Center.
Lincoln Center asked us to create the user interface for a set of information kiosks at the brand new David Rubenstein Atrium. These kiosks are part of a $16 million renovation project that includes several new interactive components across the campus. We were honored to be among world-class creative firms Pentagram, Imaginary Forces and diller scofidio+renfro, who contributed to the project.
We began the project with information architecture and interaction design. During this process we considered how the public would interact and find content quickly and simply.
Our next step involved a comprehensive survey of the visual elements in the new atrium. diller scofidio+renfro’s re-imagining of Alice Tully Hall involved a dramatic back cut in the building’s exterior corner facing Broadway. We reiterated that visual cue for our kiosk’s navigation system.
Above the kiosks hangs a felt drawing by artist Claudy Jongstra that includes a bold orange-yellow color. We adopted this as our dominant color, and highlighted with a warm red action color developed by Pentagram and used across the campus signage.
The kiosk design is bold and graphic, and is a major step forward in the visual identity for Lincoln Center. We continue to hear praise for our interface from constituents and visitors alike.
Pre-visualization during construction
Main page: Today at Lincoln Center
Alice Tully Hall
Felt artwork above kiosks
This viral campaign calls into question the logic behind selling carbon offset credits to polluting corporations. By making fun of this serious topic, we aim to raise awareness and promote action.
Leading up to the climate conference in Copenhagen, Greenpeace wanted to highlight the awkward concept of allowing companies to “offshore” their carbon responsibilities to less developed nations. Through the REDD Program (Reducing Emissions from Deforestation and Degradation in Developing Countries Programme), corporations can purchase their way to continuing to pollute. The goal of the project was to raise awareness with the general public and put pressure on elected officials to make strong commitments at Copenhagen.
Greenpeace's stance on REDD is highly technical, and specific to the current proposals. However, the basic concept that corporations can continue polluting by paying a carbon penalty is something everyone can understand.
With the help of Greenpeace’s ad agency, we set about creating a fake lobbying group site: the Carbon Regulatory Offset Committee (“C.R.O.C.” for short). The C.R.O.C. site is a humorous and viral way to attract attention, and email signups. The tone of voice of C.R.O.C. is similar to a lobbying group that begrudgingly posts a website (and purposely looks lo-fi and 10 years old).
The design of the site was a real stretch for us: we broke every rule in the book. We took reference cues from law firms in the midwest and get-rich-quick websites. Typography that crashes into the edge of buttons, beveled buttons, and subtle humor (it's always 112˚ for example) carry the theme.
We leveraged Google Voice to act like the actual message service for the agency (“the crocline”), and some hilarious messages have been collected.
The site also features a highly viral “Earned Devastation Calculator” where you can see how much environmental damage you're entitled to.
In addition to the website, we supported the campaign via banner ads, Facebook ads, a Twitter campaign, and a Facebook page.
Greenpeace is very happy with the results, and the project has exceeded their email signup goals.
Earned devastation calculator
“Crocline” based on Google Voice
Live Earth wanted to stage an event in every country in the world. We helped build a portal site translated into 9 language with geo-targeted content to help them make it a reality.
Live Earth is built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world to action. Their concert, “Live Earth: the Concerts for a Climate in Crisis ” is reported to be the “most watched online entertainment event ever”, being broadcast in 132 countries with almost 2 billion media impressions. For 2010 their ambitions are even higher: an event in every country in the world to raise awareness around clean drinking water.
Since the 2010 Run for Water campaign is a truly global event, the new website is the nexus of information sharing and a starting point for thousands of grassroots efforts.
We recognized that a proper international site needed to be translatable into as many languages as possible. But the site also needed to be a living communication vehicle with daily updates. We chose to use Drupal as the backend for it's flexibility and strong internationalization support.
But a large international site runs the risk to showing too much information that's not relevant. So we leverage geolocation to tailor much of the site’s content.
We developed a custom Drupal module to drive the Run section. The site automatically zooms into the visitor’s location and shows events within 100 miles. However, we still wanted to highlight the global aspect of the campaign, so the map starts out showing the whole planet, and then zooms into place.
The design of the site itself speaks to the rock and roll heritage of Live Earth. We consciously stayed away from the colors blue and green, which we consider overused on eco-themed sites. Instead, we wanted to be more evocative with a dark palette and underwater streams of light.
The 2010 Run for Water campaign has attracted world-wide attention. Thousands of official and grassroots events are popping up around the world and millions will learn about water issues in their area.
Run page with geolocation
Full site translated into 9 languages
An epic task: rally world-wide support for the first ever Mandela Day. See how we leveraged online, mobile, and viral techniques to create a groundswell of volunteer efforts around Nelson Mandela’s 91st birthday.
Core industries was approached by the Nelson Mandela Foundation, and advertising agency Gotham, to make Nelson Mandela’s birthday, July 18, into an international day devoted to service that celebrates each person's power to make an imprint.
To achieve these goals, Core Industries designed, developed and regularly updated a series of interactive experiences:
Since 2009 represented the very first official “Mandela Day”, we measured everything to help build a strong case study for future sponsors and campaign efficiency. We did significant traffic pattern analysis and measurement using tools like Chartbeat, Quantcast, Google Analytics, Google Trends, Facebook, TwitterCounter, and MailChimp.
Campaign Traffic Overview
Campaign Demographics
Facebook Statistics
Website traffic drivers
We positioned 1% as a positive way for companies to help the environment. But the solution runs more than skin deep: our backend tools help them run smoothly and continue to grow.
1% for the Planet helps companies donate 1% of their yearly revenue to environmental non-profits. That’s a cheery, feel-good sort of business. Yet, before we started working with 1%, their site was ominous enough to frighten little children. And their old CMS was so discombobulated that even a genius-level data miner would get a headache trying to find, track and analyze basic information about members and donations.
Partnering with advertising agency Groundswell, we gave 1% a full-service overhaul that included: interactive strategy, design, copy writing, database development, flash, HTML / CSS development, SEO, hosting, internationalization, viral marketing, banner ads / banner serving, analytics, and business process automation.
Our new site is welcoming and conversational up front, powerful and streamlined in back. Now, kids of all ages and 1% smile gleefully.
Features:
The website and backend CRM systems have eliminated much tedious administrative work that was done previously by hand. 1% has seen strong growth averaging 10 new member companies per week (keep in mind that these companies are voluntarily donating 1% of their revenue!).
Robust administrative tools
Robust administrative tools
We don’t bite (neither do the office canine units).
Email, call, or drop by. We’d love to hear from you.
We’re located in historic DUMBO, Brooklyn. Just one
stop away from Manhattan on the F, or A/C subways.
55 Washington Street, Suite 816 | Brooklyn, NY 11201
